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SINCE THE INTRODUCTION OF PIZZA, MANY HAVE SHOWED THEIR
TALENTS CREATING PRODUCTS USING PIZZA DOUGH.
BEING IN THE PIZZA INDUSTRY SINCE 1979, WE FELT IT NECESSARY TO CREATE A NEW PRODUCT RATHER THAN CHANGE THE NAME OF AN EXISTING PRODUCT STRICTLY FOR MARKETING PURPOSES. CONSUMERS ARE ALWAYS LOOKING TO
TRY SOMETHING NEW.
EXPERIMENTING FOR YEARS MAKING THE CAZONI® (BAKED PIZZA SANDWICH)
FOR FAMILY AND FRIENDS, WE DECIDED TO INTRODUCE OUR
PRODUCT TO CONSUMERS.
IN 2006, WE OPENED A SMALL PIZZERIA AND NAMED IT "CAZONI'S PIZZA" TO ENHANCE THE MARKETABILITY OF OUR NEW PRODUCT. THE STRATEGY HAS WORKED, WE SELL A FAR GREATER PERCENTAGE OF CAZONI'S vs. STROMBOLI'S (BOLI ROLLS) AND CALZONES.
TO PROTECT OUR PRODUCT AND NAME,
WE HAVE BEEN APPROVED FOR TRADEMARK.
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